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1.
QUESTION ; 3(71), 2022.
Article in Spanish | Web of Science | ID: covidwho-1969974

ABSTRACT

The global pandemic derived from Covid-19 affected cultural institutions since 2020 implied an adaptation by museums to the new social reality. The context favored fostering digital interactions to connect with the public and digital communication prospered towards dialogue with society during the confinement and the Spanish state of alarm. This article analyzes the digital strategies carried out by two Spanish museum: the Museo Nacional del Prado and the Museo Nacional Centro de Arte Reina Sofia in order to understand how the four essential functions outlined by UNESCO (research, preservation, education and communication) were implemented during the pandemic. The results indicated that the communicative actions were the most used together with the educational ones. Digital technologies focused on education had as their epicenter social networks and numerous initiatives that helped educommunicate Spanish heritage during the health crisis.

2.
Contratexto ; - (36):229-260, 2021.
Article in Spanish | Scopus | ID: covidwho-1599771

ABSTRACT

The communication strategies implemented by the museums after the COVID-19 health crisis implied the closure of the institutions to the public. Hence the need to contrast how Ecuador, Spain and Peru acted by highlighting the culture and heritage available to the population. The exploratory study was approached through mixed content analysis. The actions implemented by museums in the context of the pandemic were classified and they categorized, taking into account the type of content and resources deployed to reach the public. Finally, focus was placed on identifying UNESCO's strategic areas of action. The supranational trend registered changes depending on the situation of each country. In this sense, it was noted that the actions deployed from Spain were in line with international reports. From Ecuador and Peru, the 'Digital Activities' and the 'Activities on Social Networks' turned out to be more representative than the average described by the reports. At the thematic level, the content disseminated was mostly of a communicational and educational nature, with topics related to research and preservation being relegated. © 2021 Inst Francais Proche Orient. All rights reserved.

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